The vetiver oil market has grown significantly due to rising awareness about the health benefits of this essential oil. Vetiver oil offers calming and soothing properties that aid in reducing stress and anxiety. It is extracted through steam distillation of vetiver roots and has a smoky, earthy aroma.
The vetiver oil market is estimated to be valued at USD 815.6 Mn in 2025 and is expected to reach USD 1,560.2 Mn by 2032, exhibiting a compound annual growth rate (CAGR) of 9.7% from 2025 to 2032.
Key Takeaways
Key players operating in the vetiver oil market are International Fragrance Flavor Inc., Lluch Essence SL, UniKode S.A., Frager S.A., Robertet Group, Ernesto Ventos S.A., Floracopeia Inc., Fleurchem Inc., Haiti Essential Oil Co. S.A., Aadhunik Ayurveda, Botanic Healthcare, and Rakesh Sandal Industries.
Vetiver Oil Market Demand soars as awareness of aromatherapy benefits grows the rising awareness of aromatherapy and the therapeutic properties of vetiver oil is driving increased demand. Known for its anxiety-reducing effects, vetiver oil remains a top choice in aromatherapy. Leading companies are expanding globally, capitalizing on opportunities in developing regions like Asia and Africa.
Market key trends
One of the key trends driving growth in the vetiver oil market is the increasing popularity of aromatherapy. Vetiver oil has gained widespread acceptance in aromatherapy due to its calming scent and mood-lifting properties. It helps relieve stress, depression, anxiety and nervous tension. The growing wellness industry has boosted demand for natural essential oils for mental well-being and relaxation. Vetiver oil blends well with other essential oils like bergamot, lemon, lavender and rosemary, augmenting its application scope in aromatherapy formulations.
Porter's Analysis
Threat of new entrants: Vetiver oil requires extensive agricultural expertise and farmland to cultivate vetiver grass on a commercial scale. This poses a barrier to new companies.
Bargaining power of buyers: Large buyers such as fragrance and flavor majors have significant influence over vetiver oil prices due to their bulk purchasing abilities.
Bargaining power of suppliers: Since vetiver oil harvest depends on climatic conditions, the suppliers have a certain degree of bargaining power over international prices and supply.
Threat of new substitutes: No direct substitutes exist for vetiver oil as it has a very unique aroma profile valued in perfumery and aromatherapy.
Competitive rivalry: Major vetiver oil producers compete intensely on the basis of farmland resources, production quality, and supply consistency to international buyers.
Geographical Regions
South and Southeast Asia accounts for over 85% of the global vetiver oil production by volume. India is the largest producer and exporter globally, while Haiti is another key cultivator in Central America. Climate conditions suited for vetiver grass cultivation give Asian countries an advantage in global vetiver oil supply.
Fastest Growing Region
Demand for vetiver oil is growing rapidly in North America and Europe owing to its usage in premium perfumery, natural cosmetics, and wellness products. The vetiver oil market in Europe is expected to expand at a healthy CAGR through 2031, spurred by strong demand from fragrance makers and rising awareness of vetiver oil's therapeutic properties among consumers in the region.
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